{"id":23014,"date":"2026-09-08T13:42:43","date_gmt":"2026-09-08T13:42:43","guid":{"rendered":"https:\/\/www.chennaisudar.in\/?p=23014"},"modified":"2026-09-08T13:42:43","modified_gmt":"2026-09-08T13:42:43","slug":"ai-%e0%ae%ae%e0%af%82%e0%ae%b2%e0%ae%ae%e0%af%8d-%e0%ae%85%e0%ae%9f%e0%af%88%e0%ae%af%e0%ae%be%e0%ae%b3%e0%ae%a4%e0%af%8d%e0%ae%a4%e0%af%88-%e0%ae%a4%e0%ae%b5%e0%ae%b1%e0%ae%be%e0%ae%95%e0%ae%aa","status":"publish","type":"post","link":"https:\/\/www.chennaisudar.in\/?p=23014","title":{"rendered":"AI \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0b85\u0b9f\u0bc8\u0baf\u0bbe\u0bb3\u0ba4\u0bcd\u0ba4\u0bc8 \u0ba4\u0bb5\u0bb1\u0bbe\u0b95\u0baa\u0bcd \u0baa\u0baf\u0ba9\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0bb5\u0ba4\u0bb1\u0bcd\u0b95\u0bc1 \u0b8e\u0ba4\u0bbf\u0bb0\u0bbe\u0ba9 \u0bb8\u0bcd\u0bb0\u0bc1\u0ba4\u0bbf \u0bb9\u0bbe\u0b9a\u0ba9\u0bbf\u0ba9\u0bcd \u0b9a\u0b9f\u0bcd\u0b9f\u0baa\u0bcd \u0baa\u0bcb\u0bb0\u0bbe\u0b9f\u0bcd\u0b9f\u0bae\u0bcd: \u0ba4\u0bbf\u0bb0\u0bc8\u0ba4\u0bcd\u0ba4\u0bc1\u0bb1\u0bc8\u0b95\u0bcd\u0b95\u0bbe\u0ba9 \u0baa\u0bc1\u0ba4\u0bbf\u0baf \u0ba4\u0bca\u0b9f\u0b95\u0bcd\u0b95\u0bae\u0bcd !!"},"content":{"rendered":"

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\u0ba8\u0bc0\u0ba4\u0bbf\u0bae\u0ba9\u0bcd\u0bb1\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bcd \u0b87\u0ba8\u0bcd\u0ba4 \u0b87\u0b9f\u0bc8\u0b95\u0bcd\u0b95\u0bbe\u0bb2 \u0b89\u0ba4\u0bcd\u0ba4\u0bb0\u0bb5\u0bc1 \u0b92\u0bb0\u0bc1 \u0ba4\u0bca\u0b9f\u0b95\u0bcd\u0b95\u0baa\u0bcd \u0baa\u0bc1\u0bb3\u0bcd\u0bb3\u0bbf\u0ba4\u0bbe\u0ba9\u0bcd \u0b8e\u0ba9\u0bcd\u0bb1\u0bbe\u0bb2\u0bc1\u0bae\u0bcd, \u0b85\u0b9a\u0bc1\u0bb0 \u0bb5\u0bc7\u0b95\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0bb5\u0bb3\u0bb0\u0bc1\u0bae\u0bcd AI \u0b95\u0bbe\u0bb2\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd \u0b87\u0ba8\u0bcd\u0ba4\u0bbf\u0baf\u0b95\u0bcd \u0b95\u0bc1\u0b9f\u0bbf\u0bae\u0b95\u0bcd\u0b95\u0bb3\u0bbf\u0ba9\u0bcd \u0b9f\u0bbf\u0b9c\u0bbf\u0b9f\u0bcd\u0b9f\u0bb2\u0bcd \u0b85\u0b9f\u0bc8\u0baf\u0bbe\u0bb3\u0b99\u0bcd\u0b95\u0bb3\u0bc8 \u0b8e\u0bb5\u0bcd\u0bb5\u0bbe\u0bb1\u0bc1 \u0b9a\u0b9f\u0bcd\u0b9f\u0baa\u0bcd\u0baa\u0b9f\u0bbf \u0baa\u0bbe\u0ba4\u0bc1\u0b95\u0bbe\u0baa\u0bcd\u0baa\u0ba4\u0bc1 \u0b8e\u0ba9\u0bcd\u0baa\u0ba4\u0bc1 \u0b95\u0bc1\u0bb1\u0bbf\u0ba4\u0bcd\u0ba4 \u0baa\u0bb0\u0ba8\u0bcd\u0ba4 \u0bb5\u0bbf\u0bb5\u0bbe\u0ba4\u0ba4\u0bcd\u0ba4\u0bbf\u0bb1\u0bcd\u0b95\u0bc1 \u0b87\u0ba4\u0bc1 \u0bb5\u0bbf\u0ba4\u0bcd\u0ba4\u0bbf\u0b9f\u0bcd\u0b9f\u0bc1\u0bb3\u0bcd\u0bb3\u0ba4\u0bc1. \u0b87\u0baa\u0bcd\u0baa\u0bcb\u0bb0\u0bbe\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bcd \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0bb8\u0bcd\u0bb0\u0bc1\u0ba4\u0bbf \u0bb9\u0bbe\u0b9a\u0ba9\u0bcd \u0bae\u0bc1\u0ba9\u0bcd\u0bae\u0bbe\u0ba4\u0bbf\u0bb0\u0bbf\u0baf\u0bbe\u0b95 \u0ba8\u0bbf\u0ba9\u0bcd\u0bb1\u0bc1, \u0b95\u0bb2\u0bc8\u0b9e\u0bb0\u0bcd\u0b95\u0bb3\u0bbf\u0ba9\u0bcd \u0b9f\u0bbf\u0b9c\u0bbf\u0b9f\u0bcd\u0b9f\u0bb2\u0bcd \u0b89\u0bb0\u0bbf\u0bae\u0bc8\u0b95\u0bb3\u0bc8\u0baa\u0bcd \u0baa\u0bbe\u0ba4\u0bc1\u0b95\u0bbe\u0baa\u0bcd\u0baa\u0ba4\u0bbf\u0bb2\u0bcd \u0b92\u0bb0\u0bc1 \u0bb5\u0bb0\u0bb2\u0bbe\u0bb1\u0bcd\u0bb1\u0bc1\u0b9a\u0bcd \u0b9a\u0bbf\u0bb1\u0baa\u0bcd\u0baa\u0bc1\u0bae\u0bbf\u0b95\u0bcd\u0b95 \u0bae\u0bc8\u0bb2\u0bcd\u0b95\u0bb2\u0bcd\u0bb2\u0bc8\u0baa\u0bcd \u0baa\u0ba4\u0bbf\u0ba4\u0bcd\u0ba4\u0bc1\u0bb3\u0bcd\u0bb3\u0bbe\u0bb0\u0bcd.<\/p>\n

Shruti Haasan\u2019s Legal Stand Against AI Misuse Marks an Important Step for Artists<\/u><\/strong><\/p>\n

In an age where artificial intelligence can recreate a person\u2019s face, voice and likeness within seconds, consent and identity protection have become more important than ever. Actor and singer Shruti Haasan has taken a strong legal stand against the unauthorised use of her identity through AI-generated deepfakes, morphed images, manipulated videos and other misleading digital content.<\/p>\n

The Bombay High Court has granted Shruti Haasan interim protection after finding a strong prima facie case in her favour. The court also directed the removal of specific content identified in her petition, observing that its continued circulation could cause irreparable harm to her reputation, goodwill and commercial interests.<\/p>\n

This issue extends far beyond one individual. For years, actresses and other public figures have faced the circulation of morphed photographs, fake endorsements and misleading content across social media. The rise of generative AI has made such misuse easier, faster and increasingly difficult for audiences to identify.<\/p>\n

A person\u2019s face, voice or likeness should never be used without consent. Public visibility does not give anyone the right to digitally manipulate an artist\u2019s identity, falsely associate them with a product or place them in fabricated and harmful situations.<\/p>\n

Shruti Haasan\u2019s decision to take legal action therefore represents a timely and necessary move. By standing up for her rights, she is also bringing greater attention to the need for consent, accountability and digital safety in the entertainment industry.<\/p>\n

Her action could encourage more actresses and artists to challenge the misuse of their identities instead of accepting it as an unavoidable part of being in the public eye. It also sends a clear message to platforms, content creators and AI companies: technology cannot be allowed to replace consent.<\/p>\n

While this interim order is an important development, it is also the beginning of a larger conversation about how India must protect individuals in the rapidly evolving AI era. Shruti Haasan is leading from the front and her stand could help make social media a safer, cleaner and more responsible space for everyone.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

CHENNAI: \u0b9a\u0bc6\u0baf\u0bb1\u0bcd\u0b95\u0bc8 \u0ba8\u0bc1\u0ba3\u0bcd\u0ba3\u0bb1\u0bbf\u0bb5\u0bc1 (AI) \u0ba4\u0bca\u0bb4\u0bbf\u0bb2\u0bcd\u0ba8\u0bc1\u0b9f\u0bcd\u0baa\u0ba4\u0bcd\u0ba4\u0bbf\u0ba9\u0bcd \u0b89\u0ba4\u0bb5\u0bbf\u0baf\u0bbe\u0bb2\u0bcd \u0b92\u0bb0\u0bc1\u0bb5\u0bb0\u0bbf\u0ba9\u0bcd \u0bae\u0bc1\u0b95\u0bae\u0bcd, \u0baa\u0bc7\u0b9a\u0bcd\u0b9a\u0bc1 \u0bae\u0bb1\u0bcd\u0bb1\u0bc1\u0bae\u0bcd \u0ba4\u0bcb\u0bb1\u0bcd\u0bb1\u0ba4\u0bcd\u0ba4\u0bc8 \u0b95\u0ba3\u0baa\u0bcd\u0baa\u0bca\u0bb4\u0bc1\u0ba4\u0bbf\u0bb2\u0bcd \u0b85\u0b9a\u0bcd\u0b9a\u0bc1 \u00a0\u0b85\u0b9a\u0bb2\u0bbe\u0b95 \u0b89\u0bb0\u0bc1\u0bb5\u0bbe\u0b95\u0bcd\u0b95\u0bbf\u0bb5\u0bbf\u0b9f\u0bc1\u0bae\u0bcd \u0b87\u0b95\u0bcd\u0b95\u0bbe\u0bb2\u0b95\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bbf\u0bb2\u0bcd, \u0b92\u0bb0\u0bc1\u0bb5\u0bb0\u0bbf\u0ba9\u0bcd \u0ba4\u0ba9\u0bbf\u0baa\u0bcd\u0baa\u0b9f\u0bcd\u0b9f \u0b85\u0b9f\u0bc8\u0baf\u0bbe\u0bb3\u0ba4\u0bcd\u0ba4\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0b85\u0bb5\u0bb0\u0ba4\u0bc1 \u0b9a\u0bae\u0bcd\u0bae\u0ba4\u0ba4\u0bcd\u0ba4\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0baa\u0bbe\u0ba4\u0bc1\u0b95\u0bbe\u0baa\u0bcd\u0baa\u0ba4\u0bc1 \u0bae\u0bc1\u0ba4\u0ba9\u0bcd\u0bae\u0bc8\u0baf\u0bbe\u0ba9 \u0ba4\u0bc7\u0bb5\u0bc8\u0baf\u0bbe\u0b95 \u0b89\u0bb0\u0bc1\u0bb5\u0bc6\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0bc1\u0bb3\u0bcd\u0bb3\u0ba4\u0bc1. AI \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0b89\u0bb0\u0bc1\u0bb5\u0bbe\u0b95\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0bae\u0bcd \u0b9f\u0bc0\u0baa\u0bcd\u0b83\u0baa\u0bc7\u0b95\u0bcd (Deepfake), \u0b89\u0bb0\u0bc1\u0bae\u0bbe\u0bb1\u0bcd\u0bb1\u0baa\u0bcd\u0baa\u0b9f\u0bcd\u0b9f (Morphed) \u0baa\u0bc1\u0b95\u0bc8\u0baa\u0bcd\u0baa\u0b9f\u0b99\u0bcd\u0b95\u0bb3\u0bcd, \u0baa\u0bcb\u0bb2\u0bbf\u0baf\u0bbe\u0b95\u0ba4\u0bcd \u0ba4\u0bca\u0b95\u0bc1\u0b95\u0bcd\u0b95\u0baa\u0bcd\u0baa\u0b9f\u0bcd\u0b9f \u0b95\u0bbe\u0ba3\u0bca\u0bb3\u0bbf\u0b95\u0bb3\u0bcd \u0bae\u0bc2\u0bb2\u0bae\u0bcd \u0ba4\u0ba9\u0ba4\u0bc1 \u0b85\u0ba9\u0bc1\u0bae\u0ba4\u0bbf \u0b87\u0bb2\u0bcd\u0bb2\u0bbe\u0bae\u0bb2\u0bcd \u0b85\u0b9f\u0bc8\u0baf\u0bbe\u0bb3\u0bae\u0bcd \u0baa\u0baf\u0ba9\u0bcd\u0baa\u0b9f\u0bc1\u0ba4\u0bcd\u0ba4\u0baa\u0bcd\u0baa\u0b9f\u0bc1\u0bb5\u0ba4\u0bb1\u0bcd\u0b95\u0bc1 \u0b8e\u0ba4\u0bbf\u0bb0\u0bbe\u0b95 \u0ba8\u0b9f\u0bbf\u0b95\u0bc8\u0baf\u0bc1\u0bae\u0bcd \u0baa\u0bbe\u0b9f\u0b95\u0bbf\u0baf\u0bc1\u0bae\u0bbe\u0ba9 \u0bb8\u0bcd\u0bb0\u0bc1\u0ba4\u0bbf \u0bb9\u0bbe\u0b9a\u0ba9\u0bcd \u0b9a\u0b9f\u0bcd\u0b9f\u0bb0\u0bc0\u0ba4\u0bbf\u0baf\u0bbe\u0ba9 \u0baa\u0bcb\u0bb0\u0bbe\u0b9f\u0bcd\u0b9f\u0ba4\u0bcd\u0ba4\u0bc8\u0ba4\u0bcd \u0ba4\u0bca\u0b9f\u0b99\u0bcd\u0b95\u0bbf\u0baf\u0bc1\u0bb3\u0bcd\u0bb3\u0bbe\u0bb0\u0bcd. \u0b87\u0bb5\u0bcd\u0bb5\u0bb4\u0b95\u0bcd\u0b95\u0bc8 \u0bb5\u0bbf\u0b9a\u0bbe\u0bb0\u0bbf\u0ba4\u0bcd\u0ba4 \u0baa\u0bae\u0bcd\u0baa\u0bbe\u0baf\u0bcd \u0b89\u0baf\u0bb0\u0bcd \u0ba8\u0bc0\u0ba4\u0bbf\u0bae\u0ba9\u0bcd\u0bb1\u0bae\u0bcd, […]<\/p>\n","protected":false},"author":1,"featured_media":23015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[73,68],"tags":[862,115],"_links":{"self":[{"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=\/wp\/v2\/posts\/23014"}],"collection":[{"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23014"}],"version-history":[{"count":1,"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=\/wp\/v2\/posts\/23014\/revisions"}],"predecessor-version":[{"id":23017,"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=\/wp\/v2\/posts\/23014\/revisions\/23017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=\/wp\/v2\/media\/23015"}],"wp:attachment":[{"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chennaisudar.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}